Let's Grab A Beer

 Commercial by Anheuser-Busch: Let's Grab A Beer

 

This standout commercial calls on one of our most basic human needs: connection. For that reason, it is why I choose to write about it for my blog post. This commercial first came to our television screens during the super bowl while we were all stuck quarantining. Personally, I am a very connected person and not being able to see and interact with people was a huge struggle for me. Seeing this ad for the first time brought a glimpse of hope within those dark times. The notion of "having a beer" or "grabbing a drink" means that you get to spend quality time with people that you care about. Therefore, the meaning behind this commercial is simple: bringing people together both physically and emotionally; it reminds everyone of the meaningful moments in life. Anheuser-Busch wanted everyone to remember their brand and products for when the time comes to finally connect again after the pandemic. Their marketing strategy took into consideration the wants and needs of their audience (something we as OTs will do with our clients!) They understood that there's nothing people want more than to connect with their loved ones, relax, and simply "grab a beer." This video brought out emotions which is part of the limbic system. The components of the limbic system include the amygdala, hypothalamus, and hippocampus. This commercial specifically targeted the amygdala and the hippocampus. The amygdala helps coordinate responses to things in your environment, especially those that trigger an emotional response. The hippocampus helps preserve and retrieve memories.